Generating mortgage leads is a very significant part of the mortgage business. Buying mortgage leads is a daily practice for many loan officers and mortgage companies; often the leads that they buy are oversold Internet leads that lead aggregators online sell over and over causing mortgage applicants to get a colossal amount of phone calls, and unwelcome email.
The mortgage industry battle for loan deals on a daily basis. You see advertisements everywhere in the mass media sector. So, is there a way to compete with the big dogs of the industry? Yes, your local market is where you have to focus hard if you are a mortgage loan officer and are having trouble generating loan deals from leads that you buy online. There are many different ways of generating mortgage leads in your local market. Below I have listed a small number of methods that have worked for scores of loan officers who have taken the plunge in to gorilla marketing and viral marketing techniques.
-Create a referral network with realtors: Communicate or at least introduce your self to as many realtors as you can. This will create a viral marketing system that will generate you leads for years to come.
-Use online press release service to your advantage. Submit a well written interesting press release about the local mortgage industry include some worthy news. You local papers and news may pick up on it. This can be a goldmine!
-Plaster your local area with flyers, business cards, pens, and anything containing your company name. Pens work real well since that have a use and are saved for 6-24 months on average.
-Work with local events and charities. Be a part of the community. Sponsor charity golf tournaments. Many real estate agents play golf and wealthy homeowners.
-Network to build net worth! Be known! Don?t expect everyone to know you, make them know you. Go to local after hour spots and network.
-Join as many organizations as possible. The local chamber of commerce, BBB, Social Clubs, anywhere that will get your name more credibility and visibility.
-T-shirts for children. Make company t-shirts. Instead of giving them to adults give them to children, they will wear them and be seen. I saw one shirt on a child that said ?Future Mortgage Broker? Company Name, Phone?. Awesome!
These are just a few ways to enhance your local market share without spending big bucks. Compared to the price of internet leads ($15.00-$75.00 per lead) based off the prices we found posted at http://www.leadbull.com, local marketing is a immense money saver and maker if you have the time and put the effort in!
Jayson Brock has been in the mortgage industry for over 11 years and mostly in the marketing business for 6 of those years. To see more articles Jayson has compiled visit http://www.TheMortgageWire.com or http://www.BrokerTrends.com.
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